Our Brands

At CHC Fashions (Pvt) Ltd, we redefine luxury by blending heritage, craftsmanship, and contemporary innovation. As an exclusive Sri Lankan fashion brand, we are committed to delivering exceptional quality, sophisticated designs, and timeless elegance.

Founded by Rochelle Fox, Founder & CEO, CHC Fashions sets new industry standards through our two signature collections: Angelo Liu and Ellefoxx.

Angelo Liuspecializes in premium luxury men's clothing that epitomizes elegance and sophistication. As an exclusive Sri Lankan brand, our collection is crafted to meet the highest fashion standards. We take pride in offering meticulously designed garments that cater to the refined tastes of our discerning clientele. Each piece combines traditional craftsmanship with contemporary style, ensuring that our customers experience unparalleled luxury and exceptional quality. Our commitment to excellence and attention to detail make us a leader in upscale men's fashion, dedicated to providing an unmatched level of elegance and class.

Ellefoxx is dedicated to elevating everyday elegance with a timeless sense of style. Focused on delivering signature looks through premium fabrics and impeccable craftsmanship, we believe sophistication should be part of every wardrobe. Each piece is designed to offer both luxury and practicality, ensuring that our customers find garments that enhance their style and stand the test of time. At Ellefoxx, we strive to make every day a reflection of refined elegance, celebrating the art of timeless fashion.

Vision

At CHC Fashions, our vision is to redefine luxury by blending heritage, craftsmanship, and contemporary innovation. We aim to become an exclusive Sri Lankan fashion brand, setting new industry standards with designs that deliver exceptional quality, sophistication, and timeless elegance. We seek to craft fashion that transcends trends and stands the test of time, offering our customers a truly refined experience.

Mission

Our mission is to create designs that seamlessly fuse tradition with modernity, providing our customers with unparalleled luxury and sophistication. Through our two signature collections, Angelo Liu and Ellefoxx, we are dedicated to delivering exclusive, premium fashion crafted to meet the highest standards of quality, craftsmanship, and style. We aim to elevate everyday elegance and offer garments that enhance personal style while celebrating timeless fashion. Our commitment to excellence ensures that our creations reflect the refined tastes of our discerning clientele.

Values

• Excellence: We are driven by a passion for excellence, ensuring that every piece we create reflects our unwavering commitment to superior quality and craftsmanship.

• Innovation: By blending traditional techniques with contemporary design, we create unique, forward-thinking collections that push the boundaries of fashion.

• Authenticity: At CHC Fashions, we stay true to our heritage and values, creating garments that resonate with authenticity, individuality, and timeless appeal.

• Sophistication: We believe that sophistication should be part of every wardrobe. Our designs offer timeless elegance that stands the test of time and enhances the personal style of our clientele.

• Sustainability: We are committed to sustainable practices in both design and production, ensuring that our fashion contributes positively to the environment and society.

At CHC Fashions, we are driven by a passion for excellence, innovation, and authenticity. Our mission is to craft designs that stand the test of time, seamlessly fusing tradition with modernity. We invite you to experience a new era of refined elegance, where fashion meets artistry.